Qualcomm, a US developer and innovator of Code Division Multiple Access (CDMA) and other wireless technologies, announced that the company will conduct a live over-the-air demonstration of FLO Technology with Samsung Electronics at the International Consumer Electronics Show (CES) 2006 this month in Las Vegas.
Qualcomm will also demonstrate FLO technology on 3G handsets with LG Electronics Mobile Comm at the same event. FLO Technology, a multicast innovation and key component of Qualcomm's Media FLO System, is an air-interface technology designed to increase capacity and coverage and reduce costs for multimedia content delivery to mobile handsets. Qualcomm claims that FLO also reduces the network cost of delivering multimedia content by decreasing the number of transmitters that need to be deployed. In addition, FLO Technology-based multimedia multicasting will complement wireless operators' CDMA2000 1X, 1xEV-DO and W-CDMA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
Media FLO USA is a wholly owned subsidiary of Qualcomm, offering interactive wireless multimedia services to consumers in cooperation with US wireless operators. Beyond its Media FLO capabilities, Samsung's handsets will feature a two-megapixel camera with flash, video (MPEG4/H.263/H.264/WMV) and audio (MP3/AAC/AAC+/WMA) support and a microSD external memory.
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